About The Brand

Blake 813 Racing (The OG)

Blake 813 Racing is the original identity that started it all. It represents the early foundation built around cars, racing, underground culture, and a DIY mindset. This era shaped the vision, values, and direction that would later evolve into something bigger than a single name.

813 Racing (Current Name)

813 Racing is the modern core of the brand. It brings together motorsports, events, media, and culture into one unified platform. Built on racing but influenced by music, punk and gothic scenes, and underground subcultures like alt, emo, hardcore, post hardcore, industrial, grunge, metalcore, nu metal, death metal, etc. 813 Racing exists as a space for movement, expression, and community beyond just the track.

who is Blake Black?

Blake Black is an alternative artist, racer, digital designer, writer, and videographer, while also being the founder and operator behind 813 Racing and 813 Apparel. As the driving force behind the brand, Blake oversees its direction, growth, and execution while keeping it rooted in authenticity. This connection grounds the brand in a real person, real vision, and long-term purpose. Blake Black, also known as Blake 813 and "The 813", is the founder and operator of 813 Racing, a motorsports and culture driven brand based in Elko, Nevada. 

Note from Blake Black:

(July 12 2026)

Hello everyone first off I wanna say thank you for all the support in the last few years we are nearing 10 years of the 813!  I originally started all of this from a kid who just wanted to upload my favorite motorsport momments on my YouTube channel so I could watch and relive forever! I always liked the art of creativity and expressing yourself so after I seen my clips gaining traction locally I started digital design to always make what I visioned in my head to come to life! fast foward a few years I am now the one on the track and building a lifestyle brand focusing on y2k aethestics, music, cultures, and the automotive industry, to revive the feeling of the days we grew up in and miss. thank you all for over 12k followers across all platfroms this is still just only the beginning! my future goals is to eventually explore new motorsports such as drift, rally, rallycross, and my big one I would like to do is desert racing which has my lifelong goal! but at the momment I focus on the brand my fwd racecar that I compete with and capturing every other motorsport I can to upload so you guys can also relive these experinces with me!

-Blake Black (The 813)

The 813

The 813 represents the creative and cultural identity of the brand. It is the alter ego that shapes storytelling, visuals, emotion, and attitude. This side of the brand leans into darker themes, punk and gothic influence, and expressive narratives designed to connect with people on an emotional level rather than just a surface one.

The 813 Shop and 813 Apparel

The 813 Shop/813 Apparel serve as the wearable extension of the brand. Each piece is designed as part of the larger story, built around emotion, experience, and themes meant to resonate. The apparel is not just merchandise, but another way the culture, mindset, and influence of 813 Racing is expressed and shared.