About The Brand

Blake 813 Racing (The OG)

Blake 813 Racing is the original identity that started it all. It represents the early foundation built around cars, racing, underground culture, and a DIY mindset. This era shaped the vision, values, and direction that would later evolve into something bigger than a single name.

813 Racing (Current Name)

813 Racing is the modern core of the brand. It brings together motorsports, events, media, and culture into one unified platform. Built on racing but influenced by music, punk and gothic scenes, and underground subcultures like alt, emo, hardcore, post hardcore, industrial, grunge, metalcore, nu metal, death metal, etc. 813 Racing exists as a space for movement, expression, and community beyond just the track.

Blake Black

Blake Black is the founder and operator behind 813 Racing. As the driving force behind the brand, Blake oversees its direction, growth, and execution while keeping it rooted in authenticity. This connection grounds the brand in a real person, real vision, and long-term purpose. Blake Black, also known as Blake 813 and "The 813", is the founder and operator of 813 Racing, a motorsports and culture driven brand based in Elko, Nevada. 

The 813

The 813 represents the creative and cultural identity of the brand. It is the alter ego that shapes storytelling, visuals, emotion, and attitude. This side of the brand leans into darker themes, punk and gothic influence, and expressive narratives designed to connect with people on an emotional level rather than just a surface one.

The 813 Shop and 813 Apparel

The 813 Shop/813 Apparel serve as the wearable extension of the brand. Each piece is designed as part of the larger story, built around emotion, experience, and themes meant to resonate. The apparel is not just merchandise, but another way the culture, mindset, and influence of 813 Racing is expressed and shared.